Internet giant Yahoo officially launched the new face of their portal today. Supported advertising costs of U.S. $ 100 million, the company is hoping the new faces could increase traffic and revenue.
On the new portal, Yahoo users can integrate third-party web services, such as Facebook and Hotmail.
Change the face of Yahoo is the first breakthrough of the new boss: Carol Bartz. Analysts initially doubted Bartz step. They said, Internet users often ignore the portal now, and prefer to go directly to the site they want via search engines.
Disagree with it, Yahoo Senior Vice President for Europe Rich Riley said most customers still visit the Yahoo portal before they surf to other places. Portal new faces, Riley said, it makes Yahoo the most attractive place for advertisers.
"Advertising on the front page is very effective," Riley said as quoted by the BBC pages, 22 September 2009. The cost of a global advertising portal, Riley continued, could reach millions of dollars a day. Yahoo also believed, their openness to competition actually beneficial.
New faces were present application "customizable". The user can peek of their favorite sites from Yahoo, whether it's social networking sites like Facebook, web mail services from competitors, and various other favorite sites.
This strategy is expected to make its users more stick with Yahoo. They can make it as a "world center" in the internet to navigate. That is why, Yahoo using "tagline" a new ad: "Its Y! Ou", with fixed displays an exclamation mark that become their trademark.
"New page Yahoo is an effective way to get a perspective of your life on the Internet," Riley said. He cited one survey that 60 percent of Yahoo users in the UK wanted a "one-stop shop" to manage their world in a virtual path.
In the United States and the UK, the majority of Yahoo users have tried the new portal. But officially, the new look was launched globally on 23 September 2009. "We expect more traffic, increasing the number of unique users," visit "increased, and the users more involved," Riley said.
The new portal also attract a number of non-Yahoo link earlier, the potential to take traffic from their own portal Yahoo. For example the network news sites, weather, finance, email, and so on. In England for example, Yahoo displays news headlines from the newspaper the Telegraph, Guardian and Daily Mail.
Since the beta version of Yahoo site was launched in the UK, Riley said, Yahoo has become the second largest source of traffic to the site daily newspapers there. Yahoo to get ad revenue sharing ration of this traffic from their partners.
To launch this new face globally, Yahoo set up fund of U.S. $ 100 million. Even so they will focus on 10 key markets: the United States, India, France, Brazil, South Korea, Taiwan, Indonesia, Hong Kong and Canada.
During the three months to June, Yahoo recorded a profit of U.S. $ 141 million from revenues of about U.S. $ 1.57 billion. Change direction Yahoo is driven by their new CEO Carol Bartz. He replaces Jerry Yang since January last
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